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Google and other search engines have become the go to place anytime someone needs information. So if someone is searching for anything remotely related to what you offer on your website or online shop, you absolutely want to appear in the search results. It’s literally free marketing! So investing in SEO to unlock organic traffic is an absolute no brainer.

If you’re not a technical person or don’t have a general understanding of all the things (also called assets) that go into making and displaying (or rendering) a web page, then website optimization may be difficult to grasp at first. These assets we speak of include things such as the HTML document, style sheets, JavaScript (JS), fonts, images and even videos.

The important thing is to understand that each web page is made up of several of these assets, and that each asset is loaded as a single request on web browsers such as Google Chrome. So when someone visits a page on your website, the web browser loads several requests, each made up of these assets, to display the entire web page.

So when we talk about website optimization, we are actually referring to improving the way these requests are arranged in the back-end of your website so that it not only loads faster on the front end, but also doesn’t load unnecessary assets that your visitors don’t need. Think of it as tweaking the engine under the bonnet so that the car (your website) performs better, while giving the passenger (your visitor) a comfortable and smooth ride.

You can see that this site loads in only 8 requests, by inspecting the Waterfall Chart on the GTmetrix Performance Report for this web page. You can also check exactly how many requests each page of your website loads by analysing your site on GTmetrix.

Website optimization is much more than just improving how assets and their corresponding requests are loaded. The benefits of web optimization transcends its technical objective, by also indirectly improving SEO as well as User Experience (UX).

When a website is optimized, you are essentially trying to reduce the total number of requests or even combine several assets into single requests, that are necessary to load a web page. Website optimization also involves changing the order of some requests, depending on how important the asset is to render or display the web page. For example, assets such as fonts would need to be loaded with a higher priority to ensure that there is no delay in rendering or displaying your website on a web browser.

By optimizing your website, you’re not only giving your visitor an improved UX by serving your website faster, but you may also rank higher in search engines since Google now prioritises optimized websites in their search results.

It’s the 21st century and we’ve faced what is hopefully a once in a lifetime pandemic. If you haven’t caught on that online shopping is the future, then this global catastrophe should only serve as a catalyst of the inevitable. Everything is heading online! Selling your products or offering your services online should no longer be considered an after thought for your marketing strategy, it should be the prerequisite.

But how do you sell anything online? WooCommerce powered by WordPress is the solution! And if you’ve never heard of WooCommerce, think of it as an open-source eCommerce platform that can easily be installed and run on any WordPress website.

Unlike other platforms such as Shopify and Wix, WooCommerce is absolutely free. So if you’re new to the world of eCommerce, it’s a great way to learn and find your feet and get your products and services online without incurring any costs. But if you need to set up a more complex Online Shop, there are hundreds of paid plugins exclusively made for WooCommerce that will help you achieve your goals without the need for any coding knowledge. Right out of the box, WooCommerce is the perfect way to sell any product or service online.

From sales, to accounting, to shipping, we help you leverage off the power of API to fully automate every aspect of your online business. Even if each of these functions are handled by different software or systems, automation tools like Zapier let’s you easily and seamlessly integrate all of them to make automation possible.

Whether you’re using DHL to estimate shipping in real time, getting orders on WooCommerce, invoicing using Xero and fulfilling your orders via UPS, you can easily automate this entire process with the right automation strategy. Automation makes it possible to automatically generate invoices, shipping labels, update inventory and much more, from any moment an order is received online up until it’s ready to leave the warehouse. The possibilities are limitless!

But automation doesn’t stop there! You can also use marketing tools to analyze your sales data to unlock marketing and even behavioural insights. By fully automating your online business, you’ll spend less time doing meaningless manual work, and have more time to grow and scale your business.